Ritz Meringue Cake & whipped chocolate cream

Hi sweet people, I hope you are coping with everything that is going on around the world. All we can do is pray and have hope for better days ahead. Sending you all the biggest warmth felt hugs.Easter might not feel the same this year for a lot of people, but I know that baking […]

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Pulling Back the Curtain on Email Deliverability

You can create the best email in the world, but it won’t matter if it doesn’t make it to your subscriber.

And that’s why it’s vitally important you work with an email service provider (like FeedBlitz!) who places the highest possible focus and dedication on their deliverability practices.

But what does deliverability mean? And how and when does it actually happen? And is there anything you can do to help?

The answers to those questions and many more are what you will find in this post. There’s a lot of ground to cover when it comes to email deliverability, so without further delay, let’s jump right in.

In this post, you’ll learn:

What is email deliverability?

Deliverability is a fairly common buzzword in the world of email marketing. However, unless you’re in the business of establishing and safeguarding it — or have had your email efforts impacted because of the lack of it — there isn’t a lot of clarity around the term and how companies achieve, monitor, and protect a high deliverability status.

In the simplest of terms, deliverability is the processes and protections that allow your emails to reach your subscribers. It sounds pretty simple, but everything that takes place to get your emails from creation to open is much more complex.

Knowing the ins and outs of email deliverability will help you make wiser decisions regarding your email marketing efforts. And it’ll also offer vitally important clarity when deciding which email service provider (ESP) to work with.

Because again, you can design the prettiest emails possible, filled with the best content of your life, but it all means nothing if you’re with an ESP who cuts corners and your emails don’t actually get delivered.

Key terms related to email deliverability.

Anytime you’re working with a complex topic, starting with a foundation of key terms is best. The following terms will be helpful to know as you dig deeper into this blog post:

  • Deliverability – getting your emails to a subscriber.
  • Inboxing – getting your emails to a subscriber’s inbox (including Gmail’s promotions tab) as opposed to the spam folder.
  • Reputation – receiving internet service providers (ISPs) review, judge, and estimate the safety of emails being sent by a particular email address — based on their own top-secret set of rules and guidelines — which ultimately determines whether your email will be allowed or denied.
  • Authentication – a process to further validate the sender of your emails established through SPF, DKIM and DMARC, which use DNS to ensure permission has been granted.

What happens when you send an email?

Deliverability checks are not something that takes place one time, in one specific step of the email sending process. It can — and does — happen at multiple stages of the process every time one of your emails begins to send.

To help give you a better idea of how and when this can happen, we’ll start with all the things that happen when you send an email, i.e., the path your email takes from the moment it begins sending to its arrival at your subscriber’s door.

There are many more steps than you may realize, and that’s because most of the process takes place behind the scenes. The full process is a bit more nuanced and detailed than what’s outlined here, but the six steps highlighted below will give you a solid frame of reference for the process.

While most ESPs follow similar, if not the same steps, below is a FeedBlitz-specific version to help show additional checks performed throughout the way:

A graphic diagram of the six steps of what happens when you send an email listed below.

Step 1 – You create an email. And when working in FeedBlitz, before you’re even able to send or schedule the mailing, the content is checked against our in-house protocols. For example, you won’t even be allowed to send an email that may potentially be rejected by ISPs.

Step 2 – The email begins sending. A unique email copy is created for each subscriber and sent to one of our outbound SMTP servers. (SMTP = the internet’s email protocol)

Step 3 – Our SMTP servers send the email to the ISP. FeedBlitz’s SMTP servers then send your mailing to the receiving ISP’s servers.

Step 4 – ISP reputation check. The receiving ISP’s inbound email server runs a series of reputation checks (on the sender) and content scans (on the email).

Step 5 – Receive, reject or quarantine. The ISP will then either allow your email through, immediately reject it, or quarantine the email by sending it to a subscriber’s spam folder.

Step 6 – Email received! (or bounced/rejected) FeedBlitz gets feedback on whether your email was received or recorded as a bounce/undeliverable.

At any step of the process, deliverability and reputation checks can kick in and prevent your email from arriving.

Luckily, the strict standards and practices many ESPs (like FeedBlitz!) have in place work to catch anything before the email even reaches outbound servers. They will also diligently monitor all feedback loops from ISPs and swiftly suspend any list whose feedback is not up to par.

Actions you can take to boost your deliverability and sender reputation.

Good email deliverability isn’t only in the hands of your ESP. You as a client can have a significant impact on your reputation with your subscribers, which can and will boost your individual deliverability success.

Below are five action items you can do to help boost your own deliverability and sender reputation even further.

  1. Set up authentication for your sending domain.

    Authentication is an added layer of verification to let ISPs know you are the true, valid sender of the email and that you’ve okayed FeedBlitz to do that for you. It involves SPF, DKIM, and DMARC. However, DMARC is typically used by high-level enterprise clients.

    FeedBlitz servers send your campaigns on behalf of the sending email you supply. (Note: This is why you may notice your email reads via feedblitz@mail.feedblitz.com in email apps like Gmail or Outlook.) Authentication provides additional validation by saying, “Yes! This email is from me, and I authorize FeedBlitz to send it on my behalf! But please show me as the true sender.”

    This reinforces the level of trust an ISP forms with you and your emails. Hello, reputation booster.

    Are you a FeedBlitz client and not sure where you stand on your authentication? Click here to log in and run a quick scan.

    And if you’re ready to put authentication into action for your FeedBlitz-support campaigns, these steps walk you through how to set things up for your account: Protect Your Brand with SPF and DKIM and What Is and How to Create a DMARC Profile.

  2. Keep an eye on engagement data for your campaigns.

    How your email is received by subscribers is a strong indicator of the reputation you have with your audience. Are they opening? Clicking? Complaining? Unsubscribing? These data points are very important to FeedBlitz, fellow ESPs, and to individual ISPs who decide whether to prioritize (or deprioritize!) your emails.

    Healthy engagement is the strongest indicator of a healthy mailing list. And everyone likes healthy when it comes to deliverability.

    In FeedBlitz, you can track engagement data for each campaign from the list dashboard, dive deeper into in on the individual mailing dashboards, or pull a full engagement report to see engagement data over a chosen period of time.

    Note: Not sure what a good open rate is? Check out this episode of Win the Inbox to learn more.

  3. Review your content strategy and email best practices.

    This may seem a bit broad, but it relates back to something in section 4 of this post: Your audience ultimately determines what is or is not spam.

    Along with your quality content, you want to deliver a smooth, seamless experience for your subscribers. This means taking into consideration details such as:

    – Are you mailing regularly? A consistent cadence sets your subscribers’ expectations and can heighten open rates.

    – Is your branding all connected? From your website to your email template, the colors, the images, etc.? This helps with brand recognition, emphasizing you are someone the subscriber knows, likes, and trusts. (Again, better engagement is the result!)

    – Are you sending the content your audience signed up to receive? This can be a big determining factor in the frequency of how often a subscriber opens your emails. Deliver on what you promised when they signed up!

    – Is your template accessible for different audiences? This is where font size, color contrast, alt text for images come into play. The easier your email is to read and engage with, the wider your audience can become.

    That’s a small selection of things to consider, but it’s a great start to creating a smooth experience for your subscribers.

  4. Subscribe to your own list.

    Somewhat related to actionable #3 above, subscribing to your own mailing list not only ensures the end-to-end subscriber experience is up to your standards but also lets you know immediately if your emails are potentially being routed to somewhere other than the inbox.

    This also falls into best practices as you’re able to view test emails across different platforms and devices before hitting send.

    Again, the idea is to make sure your subscribers are having a seamless experience with every campaign you send, so it’s always best to check on different devices and email agents when possible.

  5. Remove people who are no longer opening or clicking your emails.

    While FeedBlitz handles unsubscribes and bounces for you automatically, if there“s one thing the team recommends the most to clients across the board, it’s removing inactive subscribers. This keeps your list — and engagement data — healthy.

    If a subscriber hasn’t opened or clicked one of your mailings in 60+ days, chances are they’ve lost interest. So instead of keeping them on your list with the mindset of “a bigger list is a better list!” set them free and move forward.

    In FeedBlitz, there are two ways you can go about this: one would be to send a re-engagement campaign and check if these inactive subscribers are still interested in sticking around, and the other would be to identify and remove them in one fell swoop. The choice is yours. Just remember, the name of the game is healthy, engaged mailing lists!

Some of these action items you can work on and complete right away, and others you may choose to take a week or month to focus on. Either way, the suggestions outlined above will not only have a positive impact on your deliverability but also on the relationships you have with your subscribers.

How FeedBlitz safeguards and boosts deliverability.

In this section, you will learn some of the secrets, standards and practices FeedBlitz has in place to protect and boost email deliverability.

These practices not only keep our clients’ emails going but allow us to consistently maintain our industry-leading deliverability rate of 99.8%. When an ESP works hard to safeguard their reputation, they’re also working hard to safeguard yours.

It’s important to take deliverability practices into consideration if you’re comparing ESPs to see which is a good fit for you. While an ESP may not go into great detail on their in-house practices, you’re welcome to use the six items outlined below as a guideline for questions to ask.

Without going into too much detail — we do have to protect some industry secrets, and we’re highly aware that bad actors read this to learn how to try and skirt the rules — below are six deliverability-related items you may find interesting. (Or, at the very least, you may find them insightful if you’ve ever had a list suspended or mailing halted!)

  1. We own all of our servers.

    That means when you’re sending with FeedBlitz, you’re not sharing a server with anyone who hasn’t been well-vetted or anyone who also isn’t being monitored 24/7/365. We have complete control over our infrastructure.

    Owning our own servers is hugely important. Some ESPs do not own their servers, and ultimately, they do not have full control over their reputation management. This leaves you vulnerable to your emails being potentially stopped if an unknown bad actor sends from the shared server your emails are sending from, the entire server, and everyone on it, is taken down.

    When this happens, the server’s IP can be added to a blocked list which is monitored by ISPs (who then reject your emails, not letting them through the door), as well as third-party lists many ISPs check as well — all because of emails you didn’t even send!

    One bad apple really can ruin the barrel in these situations…which is why FeedBlitz doesn’t cut corners when it comes to protecting deliverability.

  2. Feedback loops and changes with major ISPs (i.e., Gmail, Yahoo, Comcast, etc.) are constantly monitored.

    Meaning, we keep very close tabs on things such as how your audience interacts with your emails, any rejections or bounces which come through, oddly large groups of hard bounces, and velocity-based triggers. Resulting in your email having the best chance of getting through to your subscriber.

    As part of the monitoring process, if one of our servers is being throttled by an ISP, your campaigns will be quickly routed away from the machines in question so they can continue sending while further research is completed on the server and IP.

    If an ISP has cleared out a batch of old or undeliverable emails, we’ll confirm this is correct and not merely a glitch in the email ecosystem.

  3. Every email list and every subscriber is checked before they’re even allowed in the door.

    And that is not an understatement. It doesn’t matter if you have 10 subscribers or 10 million subscribers, each and everyone is checked against our own set of internal block lists, matched against 3rd party known purchased or rented lists, and will result in immediate suspension — and quite possibly being blocked from FeedBlitz all together — if an email address returns as a spam trap.

    We ruthlessly guard imports to protect the reputation of all FeedBlitz clients. If a list is suspended due to a blocked import or poor quality metrics (more on this below), it will remain suspended for at least 24 hours while the import file is being reviewed. After reviewing, the deliverability team will evaluate whether or not the import will be allowed to proceed and if the list will be reinstated.

    To put it plainly, we check receipts on each and every subscriber you try to bring into our home so our clients can rest easy knowing everyone is held to the same high level of quality control.

  4. Before you’re able to leave the editor, your emails go through the same content filters ISPs will run when deciding whether to allow or deny your email entry to the subscriber.

    Step four in the process listed above is where the destination ISP runs a series of checks to then decide what to do with your email.

    FeedBlitz created a series of content-based checks within the Visual Mailing Editor (VME) to mirror those an ISP will run.

    And while the industry has evolved quite a bit, and there is less emphasis on the presence of common spam/trigger words when it comes to deciding whether to allow your email through or not, it is still a factor to take into consideration.

    These content scans are also a safeguard against making sure your account has not been compromised.

    It’s frustrating, but bad emails can still come from good places, and that’s why multiple checks and balances are in place throughout the email creation and sending process to help ensure the success of your efforts.

    Important note: Because reputation extends to the links in your emails as well, this is why FeedBlitz doesn’t even allow an email that links out to a bad IP to be sent. We’re always looking out for you!

  5. How your subscribers engage with your mailings has a big effect.

    Just because a mailing passes our filters, ultimately, it’s up to your audience to decide whether or not it’s spam.

    Even if your email isn’t flagged as spam, ISPs (and FeedBlitz!) track all feedback from subscribers in how they interact with your mailings.

    This includes opens, clicks, and unsubscribes. It all has an impact on your deliverability. ISPs keep just as close tabs on this as we do. For example, when emails aren’t opened frequently, a subscriber’s ISP makes note of this and can demote or deprioritize them.

    FYI: If a mailing comes back with a lot of unsubscribes or complaints, it’s suspended in FeedBlitz for at least 24 hours while our team conducts a thorough review.

    This all works to keep your reputation and the reputation of all FeedBlitz clients in as good of standing as possible. And as you’ve probably picked up on by now, we don’t play around when it comes to sending reputations.

  6. New practices are regularly implemented.

    As the world of email evolves, so do we. Our team continually adjusts our in-house practices and protocols, as well as implementing new items. For example…

    – In April of 2022, we informed clients our deliverability team was increasing our email capacity by 40% by warming up a new batch of servers. Deliverability ✅

    – Large lists with a very low open rate (<10%) will be run through an auto-purge feature to maintain open rate stats and engagement data? You guessed it, deliverability ✅

    – New DMARC checks are live in the authentication dashboard of your account settings. Again, hello, deliverability ✅

    Some updates are minor (auto-purge, for example) while others are more substantial (i.e. a new batch of servers). Regardless, all current and new practices are multi-pronged to address a variety of deliverability-related factors.

That’s a very small handful of the practices in place which keep FeedBlitz not only in good standing with all major ISPs but also leading the industry with a consistent 99.8% deliverability rate.

Because when your ESP has a good reputation, you have a good reputation, and your emails are much more likely to reach your subscribers.

And that’s the ultimate goal, isn’t it?

Why deliverability should be your ultimate determining factor.

Email deliverability isn’t as exciting as email templates or a buffet of features you may or may not use. However, it’s email deliverability that will actually get your emails to your subscribers. And even though it’s incredibly important, it’s not always top of mind when considering who to work with on your email marketing.

If you’re in the market for a new ESP, factor the provider’s deliverability practices and rate into your search. Ask their team if deliverability is a high priority for their company (which it absolutely should be!), and they’ll be more than happy to chat with you about it.

You don’t even need to get super technical here. A few key questions to ask would simply be:

  • What is your deliverability rate?
  • Do you own your servers? If not, do you use shared servers?
  • How do you handle bounced and undeliverable emails?
  • What do you do to safeguard subscriber imports?

Those four questions, paired with the information in this blog post, will give you a strong overall sense of a provider’s deliverability prioritization, helping you make a better-educated decision on who will facilitate communications with your audience.

Because again, you can create the best email in the world, but it won’t matter if it doesn’t make it to your subscriber.

Ready to send your emails with FeedBlitz’s industry-leading deliverability?

Head to this page to start your free trial. Questions? Feel free to reach out with any questions through our Support Page. While live support is available Monday to Friday, 9 AM to 5 PM Eastern, and you can always find helpful information 24-7 at the resources linked here.


Terrence Romeo stars as San Miguel blows out Phoenix, nears finals berth

MANILA, Philippines—The technical fouls kept coming and so were 3-pointers from Terrence Romeo.

Romeo took over in the third quarter and San Miguel Beer steamrolled Phoenix, 114-91, in another rough-and-tumble Philippine Cup semifinals duel for a 3-1 series lead Tuesday night at Cuneta Astrodome.

The explosive guard erupted for 17 points on 5-of-6 shooting from distance after going scoreless in the first half.

Romeo alone outscored the Fuel Masters in the third quarter, where the Beermen dominated, 30-15.

San Miguel looks to close out Phoenix on Thursday at the same venue.

The game saw two ejections and a ton of technical fouls called against both teams.

Written by:

The post Terrence Romeo stars as San Miguel blows out Phoenix, nears finals berth appeared first on Philippine Basketball Association.

Brad Stevens 3 v 3 Defending Pick & Roll

The following short video of Boston Celtics Head Coach Brad Stevens is is provided to the Coaching Toolbox by eCoach.

eCoach is a platform that provides coaching insights from current and former NBA Head Coaches.

You can check out their platform by registering for a free 7 day trial at this link: Register for a 7 Day Free Trial

Or, click here, to see more information about eCoach

In this 3 on 3 drill, Coach Stevens teaches his concepts for defending a screener who must be guarded as a shooter.

Then, after taking away the shot from the popping screener, the defenders must fly out to guard the next available actions.

Make sure that your sound is on to view this drill.

Click the play arrow to watch the drill

The post Brad Stevens 3 v 3 Defending Pick & Roll appeared first on .

Strong 2nd-half surge leads 4th-ranked Kansas past Oklahoma State, 69-67 at Allen Fieldhouse

The 4th-ranked Kansas men’s basketball team pulled off another wild comeback at home to top Oklahoma State in the Big 12 opener for both teams on Saturday. KU (12-1) came back from 15 down at the half to win, 69-67, giving the Jayhawks their 32nd consecutive win in a Big 12 opener. By Matt Tait

COMING ON SUNDAY….STRUDEL. LIVE! Sunday the 18th @ 11am EST

Join me on my Facebook page, @gesinebp, on Sunday, September 18th at 11am EST for a LIVE encounter with strudel. The dough looks intimidating but it’s so damn fun to make and stretch. And there’s more than Austrian strudel on the table. You can make baklava, savory meals in a flaky dough pouch and even Lobster Tails!
See you then, Sweet People!

Zach LaVine Has 'Fans' Within Mavericks

Zach LaVine re-signed with the Chicago Bulls this past offseason on a five-year, $215 million, but his future with the franchise is uncertain given their struggles this season. The Dallas Mavericks are a team who could potentially have interest in LaVine given their motivation to pair a second star with Luka Doncic.

“I just know that there are fans of him that hold prominent positions within the Mavericks,” said Tim MacMahon on the Lowe Post podcast. “Again, I’m not sitting here and telling you there’s some great consensus. I think there’s enough fans of him where I wouldn’t totally rule it out.”

Zach Lowe interjected that the Bulls do not appear prepared to entertain trading LaVine at this point. The trade value of LaVine given his contract and injury issues is also difficult to gauge.

gluten free vegan pear crumb muffins

Gluten Free Vegan Pear Crumb Muffins. Tender, spiced muffins with diced fresh pears. A lovely fall breakfast treat!Tender, spiced muffins with diced fresh pears. These gluten free vegan pear crumb muffins make quite the fall breakfast treat!

Are you more likely to go for a sweet muffin or a savory bagel in the morning? I can usually go either way. I have a genuine weakness for freshly baked muffins, which is probably why I bake them so often. However, sometimes a toasted gluten free everything bagel slathered with dairy free butter just hits the spot. 

It felt like a good time to come up with a new muffin recipe. Can you really ever have too many? This time, I wanted to create one that went with the season {fall happens to be my most favorite season}. Pear muffins, spiced with cinnamon and nutmeg, with a lovely crumb topping. That for sure sounded like a muffin I could fully support.

With a fall-inspired flavor profile, I don’t think I need to convince you that these muffins are delicious. The muffins are moist and tender, with diced sweet pears throughout. The subtlety of spice just enhances the flavor of the pears and the crumb topping, well, it’s like the icing on the cake. I love a good crumb topping on my muffins and this one does not disappoint.

Wether you are a muffin person or a bagel person, you will find these gluten free vegan pear crumb muffins quite scrumptious. On a chilly morning, they go well with a cup of hot tea or your latte of choice. 

Gluten Free Vegan Pear Crumb Muffins. Tender, spiced muffins with diced fresh pears. A lovely fall breakfast treat!

gluten free vegan pear crumb muffins
AUTHOR: Sarah Bakes Gluten Free
RECIPE TYPE: muffins
SERVES: 12 muffins

crumb topping
pear muffins
  • 1 3/4 cups, plus 2 tablespoons Sarah’s gluten free flour blend
  • 1/2 cup cane sugar
  • 1/4 cup brown sugar
  • 1 teaspoon baking powder
  • 1/2 teaspoon baking soda
  • 1/2 teaspoon ground cinnamon
  • 1/4 teaspoon ground nutmeg
  • 1/2 teaspoon sea salt
  • 1/2 cup unsweetened almond milk or oat milk
  • 1/3 cup water
  • 1/3 cup avocado oil or grape seed oil
  • 1 tablespoon white vinegar
  • 1 teaspoon pure vanilla extract
  • 1 cup peeled and diced ripe pears {about 2 pears}

  1. Preheat oven to 350 degrees. Line muffin tin with paper liners or spray with nonstick cooking spray.
  2. To make crumb topping, stir together 1/2 cup flour, 2 tablespoons sugar, 2 tablespoons brown sugar and cinnamon. Add melted dairy free butter and mix until topping comes together. Set aside.
  3. In large mixing bowl, whisk together flour, sugar, brown sugar, baking powder, baking soda, cinnamon, nutmeg and salt. Add almond milk, water, oil, vinegar and vanilla. Whisk batter until smooth.
  4. Add diced pears to muffin batter. Using spatula, gently stir until combined. Scoop batter into prepared muffin tin and top with even layer of crumb topping.
  5. Bake muffins 22-24 minutes, until golden brown and toothpick inserted in center comes out clean.
  6. Remove muffins from muffin tin and place on cooling rack to cool completely.

*You can use King Arthur measure-for-measure gluten free flour in place of my flour blend.



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Leftover Thanksgiving Turkey Pot Pie Pizza

A fun and flavorful twist on Thanksgiving leftovers. Easy homemade thin crust three cheese pizza with your favorite classic turkey pot pie ingredients… from leftover Thanksgiving turkey, to corn and so much more! I haven’t even started my Thanksgiving prep for this year but I absolutely do have plans for my leftovers later in the […]

The post Leftover Thanksgiving Turkey Pot Pie Pizza first appeared on Baked by Rachel.